Mass communication has changed dramatically in the past decade. Digital mass communications, which includes social media and online streaming services, have become a major part of our culture that can no longer be ignored.
When we think of mass communication in a digital age, we often envision battles raging in the media and between those with different opinions or even those who express a different point of view from those we agree with. A few high-stakes arguments that come to mind are the battles over different things:
- Net Neutrality;
- the changing fortunes of various media sources. Yet, another important dimension of digital communication is “Discovery”. The term may not be familiar to everyone but it is here to stay.
“Discover” is the central theme in media & culture and the new digital turn in communication. The term was coined by Paul Nelson, co-author of Social Media: A Year of Changes and Research. He notes that the digital turn is not about the technology so much as it is about changing the way we communicate with each other. “We are witnessing a digital explosion in media and culture,” he continues.
Nelson takes up the question of why we can no longer use our minds to process information that is coming through digital means. The increasing complexity of digital culture calls for a deeper examination of why this has happened and what can be done to change the norms. It’s not enough to just say that digital communication is expanding societal horizons. We need to ask how people are interpreting these events and why they are changing their social behavior. This will help us better appreciate the changing mass communication patterns and consider what we are doing to justify our behavior and the consequences when we do things that we believe are right.
The impact these mass media forms are having on people is already well established; however, it’s important to realize how mass communication affects you personally as an individual. In this blog post, we will explore the effects digital mass communication has had on society and how it impacts your life.
Mass Media as a Form of Entertainment
First, mass media has become a form of entertainment. It is more interesting to interact with friends on social media than it is watching TV or reading a book because digital mass communication engages your brain in different ways. For example, if you are scrolling through Facebook and see an advertisement for shoes that look nice – you might stop what you’re doing immediately to go check out the product up close. Mass communication entertains us by making us feel like we need something right now without even realizing why; when people find themselves hooked on mass media they tend to forget about their needs as individuals completely which can lead to addiction problems down the line. Additionally, mass forms of entertainment have led many young adults into debt due to wanting everything in life instantly rather than working for it.
Using Mass Media in Politics
Second, mass communication has had a major impact on politics in the United States and around the world. For example, Donald Trump’s presidential campaign was built upon mass media – he used Twitter to connect with his followers constantly which helped him get elected into office (he still tweets up until this day). However, mass communication is not only affecting politicians; individuals are using social media platforms like Facebook to express their opinions about political issues that matter most to them resulting in even more conflict between people who support different causes. When these arguments occur online they can become very personal and lead many other users down a path of negativity as well unless they take time away from digital mass communication outlets such as social media sites. Additionally, mass forms of entertainment such as news media and social media feeds do not always provide accurate information which is why some people may believe that mass communication has a negative effect on society.
Online Streaming Services
Lastly, mass communication forms such as online streaming services have become part of our everyday lives. There are more than three billion individuals using Facebook every day and there were around seven hundred million users of Instagram in 2016 alone (it’s currently at one billion). Social media sites like these connect hundreds of millions of people from all over the world who share similar interests or lifestyles; this connection between different demographics creates new cultures with unique perspectives about what is considered “normal” to everyone else on digital mass communication platforms – no matter where they live. This impact mass communication has had on culture could be looked at in a positive or negative light; however, it is undeniable that mass communication has had some sort of influence on all people.
Overall mass forms of media like television and radio have become an important part of our society because they provide us with entertainment and information about what’s going on around the world. However, digital mass communication platforms such as social media sites are also affecting people differently depending upon their personal preferences – which is why everyone needs to follow some simple advice:
- Take time away from these outlets at least once per day.
- Get enough rest (eight hours each night according to most doctors).
- Eating healthy meals regularly throughout the day.
- Staying hydrated by drinking water frequently, etc.
In other words – do not let your life revolve only around mass media because it will not provide you with the happiness and satisfaction that comes from taking care of yourself first.